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News Release

February 15, 2010 Fuji Electric Holdings Co., Ltd.

Establishment of Hanoi Representative Office in Vietnam

Fuji Electric Holdings Co., Ltd. (President and Representative Director: Haruo Ito; Headquarters: Shinagawa-ku, Tokyo; hereinafter referred to as “FHC”) announced today that its core operating company, Fuji Electric Systems Co., Ltd. (President and Representative Director: Mitsunori Shirakura; Headquarters: Shinagawa-ku, Tokyo), established a representative office in Hanoi, Vietnam, on February 1, 2010.

1. Purpose

The Vietnamese market is expected to grow as a result of the “China plus one” strategy, the establishment of production plants by foreign capital, as well as the rapid development of social infrastructure in fields such as electric power generation, water treatment and transportation networks.

  To date, the Fuji Electric Group has a strong track record in electrical-related fields amongst Japanese corporations and local companies in Vietnam. To strengthen its presence in Asia, the Group has decided to establish a representative office in Hanoi. By taking advantage of its technology and experience in business development in Asia, the Group will further contribute towards developing the social and industrial infrastructure in Vietnam.

2. Details
(1) Name: Fuji Electric Systems Co., Ltd. Hanoi Representative Office
(2) Address: Unit 204, 2nd Floor, Tung Shing Square, Ngo Quyen Street, Hoan Kiem District, Hanoi, Vietnam
(3) Telephone/Fax +84-4-3935-1593 / +84-4-3935-1596
(4) Number of Employees: 2
(5) Commencement of operation: February 2010

3. Future Efforts

The Vietnam Representative Office will conduct market research in Vietnam while working to build strong relationships with local customers and partners by offering services tailored to the market and customers' needs.

(1) Target markets and customers

  • Industrial plant systems market for social and industrial businesses including energy, environmental conservation, and transportation networks
  • Component market for semiconductors and other industrial infrastructure devices used by manufacturers from Japan, Taiwan, Korea and other countries
  • Local air conditioner and crane manufacturers that show potential for growth

(2) Local support for Fuji Electric Group companies

The Group's operations in the Vietnamese market had been supported by its subsidiaries in Japan, Singapore and Thailand up until now. By establishing the local office, the Fuji Electric Group will bolster its meticulous service and support for customers in Vietnam.
  In addition, the Fuji Electric Group works with the Vietnamese office of Fuji Furukawa Engineering & Construction Co., Ltd., a Group company with experience in the overseas plant business, with the aim to expand its business.

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