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CSR Vision and Fiscal 2015 Targets

Fuji Electric first set forth a set of principal CSR issues in 2011, and has focused on these issues primarily through the main responsible departments. For each of the principal issues, indices have been established to measure progress and goals set for fiscal 2015, enabling us to verify the status of our efforts on an annual basis.

    Recognizing that having all employees act in a manner reflecting an awareness of CSR would play an important role in our ability to reach these goals, we mounted activities to entrench CSR management at Fuji Electric.


CSR Vision, Principal Issues and Fiscal 2015 Targets

Priority Fields CSR VisionPrincipal IssuesFiscal 2015 Targets
Corporate governance
  • A framework that is both transparent and boasts a robust management oversight function is in place
  • Opportunities for dialog with stakeholders are incorporated in the Company's decision-making process
(1) Risk management
  • Identify and prioritize anticipated risks (including business continuity countermeasures); establish countermeasures in order of priority
(2) Dialog with stakeholders
  • Effectively incorporate the results of dialog with a broad spectrum of stakeholders into the Company's decision-making process
Customers
  • The Company has secure a position of value by providing products and services that benefit society
  • The Company promotes sales partner CSR and is actively engaged in improving social value throughout the value chain
(1) Enhance the quality of management including sales agents, overseas distributors, and other sales partners
  • Ensure thoroughgoing compliance including respect for human rights through CSR initiative support activities aimed at sales partners
(2) Improve product quality
  • Reduce the volume of product quality complaints
(3) Improve the quality of after-sales services
  • Identify specific issues relating to the Company's service and improve the level of satisfaction with respect to each issue
  • Build a global service structure
Suppliers
  • The Company is linking efforts to promote supplier CSR to improvements in supply chain competitiveness
(1) Incorporate CSR concerns into procurement policies, rules, regulations
  • Engage in procurement activities based on procurement policies, rules, and regulations that incorporate CSR issues specific to Fuji Electric
  • Establish countermeasures with respect to suppliers that deviate from procurement policies
(2) Strengthen supplier activities
  • Clarify CSR issues with respect to suppliers including subsidiaries and engage in support activities geared toward improvement
(3) Enhance in-house functions
  • Ensure that all employees (including sales and marketing, R&D, service, and other related departments) involved in the procurement function are fully aware of the importance of CSR procurement
  • Assign officers responsible for guiding suppliers to each base
Employees
  • An awareness toward CSR including respect for human rights is well entrenched in the minds of employees
  • Employees have a strong sense of pride in working for Fuji Electric
  • Employees take the initiative in pursuing new challenges generating a genuine sense of growth
  • Employees are making the most of their potential with a deep respect for diversity
  • The Company continues to provide a healthy and safe workplace environment
(1) Foster CSR awareness
  • Promote widespread CSR awareness among employees
(2) Human rights
  • Consolidate human rights risks by region
  • Put in place a human rights countermeasures structure across all overseas subsidiaries; establish policies with respect to human rights violations
  • Conduct ongoing human rights education for all employees including subsidiaries
(3) Workplace health and safety
  • Appoint officers responsible for occupational health and safety management at all bases; put in place occupational health and safety policies; and enhance occupational health and safety
  • Put in place common benchmarks for operational accidents and incidents; build and information collection structure; and share operational accident and incident countermeasure information with all bases
  • Conduct medical examination in accordance with each country's statutory and regulatory requirements as well as public policies
(4) Ensure a pleasant workplace environment (accommodate diverse styles of work)  
  • Establish a workplace environment that allows each employee to take the initiative in harnessing individual skills and experience while making the most of capabilities as a member of a team; increase the level of satisfaction toward working at Fuji Electric as well as personal pride and motivation
  • Enhance work-life balance by providing numerous work-style options that accommodate life's major events
  • Hire female employees in Japan; promote the appointment of female employees to managerial position
  • Hire local staff overseas; promote the appointment of local staff to senior executive positions (including the heads of businesses and as company presidents)
The global environment
  • The Company contributes to the protection of the global environment by reducing the environmental impact of its business activities and securing society-wide reductions in environmental impact through its products
(1) Enhance environmental governance
  • Establish and continuously improve environmental management systems
(2) Contribute to the prevention of global warming 
  • Reduce society's CO2 emissions through the supply of eco-products
  • Reduce CO2 emissions per unit of production from production activities
(3) Contribute to the creation of a recycling-oriented society
  • Promote the 3R principle with respect to products and production activities
(4) Biodiversity conservation
  • Promote activities to protect biodiversity
Local communities
  • The Company contributes to local community growth and development by resolving social issues focusing mainly on protection of the natural environment and youth development support
(1) Build close-knit ties with local communities
  • Increase awareness toward participation in local community contribution activities
  • Ensure that natural environment protection and youth development support local community contribution activities are being undertaken
(2) Promote local community contribution activities linked to overseas business strategies
  • Engage in activities that help resolve the social issues of local communities based on clearly defined activity themes and targets that harness the Company's mainstay activities
Compliance
  • The Company fully understands and complies with the statutory and regulatory requirements as well as customs of Japan and overseas countries while engaging in behavior based on sound social judgment and common sense
(1) Ensure thorough compliance
  • Steadily implement the Fuji Electric Compliance Program established under the compliance promotion structure
  • Promote widespread awareness toward legal compliance among employees
(2) Protect intellectual property
  • Establish an intellectual asset management structure; ensure the thoroughgoing use of intellectual property rights based on global legal compliance
(3) Strengthen information security
  • Prevent incidents regarding information security
  • Implement management that minimizes damage

CSR Activity Promotion Structure

The principal issues were organized into seven priority fields, and the main responsible departments clarified for each.


In-house Penetration of CSR

Group discussion of individual roles in CSR
in level-specific training

In promoting CSR, we are working to cultivate and educate all employees in and outside of Japan, because we consider it important for them to understand Fuji Electric’s approach to CSR.

    In addition to cultivation activities targeting all employees through our intranet and in-house newsletter, employees learn about our principle CSR issues and initiatives through level-specific training provided at various stages of their careers. They also learn about case studies from other companies, and are taught to recognize their own individual roles in CSR.

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