At Fuji Electric,
our products will undergo a total design overhaul,
aiming to achieve better harmony between people,
society and the environment.
The new design promotes responsible
and sustainable societies,
and further accelerates our brand value.
New Fuji Electric products will use
the achromatic colors of silver and black,
accentuated with Fe Blue to assert
the Fuji Electric identity.
To create a consistent design
expression across Fuji Electric's diverse offerings,
our unique Brand Font will be used for all products.
We have also developed an original
Technical Font to be used throughout our range,
which enables users to intuitively
understand and operate our products.
We have revamped our packaging
design—an important element
that ensures our products reach customers
in the best condition.
Every detail embodies Fuji Electric's
commitment to our customers,
including the act of delivering the product itself.