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FY2010 CSR Activity Results

Respect and value our customers

Y = Target achieved; PA = Partially achieved; N = No progress

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Improve sales and service quality
  • Strengthening solution proposal activities
  • “Salesperson Revolution Seminar” for Solution Sales Training based on new customer development (No. of participants: 180)
Y
  • Customer Satisfaction Survey
    Sales awareness revolution and skill enhancement
    Boost service quality by shortening failure response time
    Strengthen the Call Center through operator training
  • Boost service quality by shortening failure response time
  • Improvement based on analysis of failure response data (9.5% improvement) and implementation of e-learning program for customer engineers (No. of participants: 307)
PA
Improve product quality
  • Realization of stable, even quality levels
  • Implementation of QC diagnostics at six important business sites
Y
  • Maintain a loss cost sales ra te of 0.3% or lower
Maintain product safety
  • Foster a climate conducive to product safety
  • Implementation of Product Safety Courses (5 courses, 93 participants) and
    cultivation of Safety Assessor® certifi cation holders
Y
  • Foster a climate conducive to product safety

Respect and value all people

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Respect for diversity and career 
  • Promote hiring of the physically challenged
  • Increase hiring of the newly graduated and mid-career physically
    challenged, and expand their career choices
Y
  • Hiring of the newly graduated and mid-career, expand
    career choices for physically challenged employees
    Nurture diversity awar eness and improve div ersity
    environment
    Cultivate female core management
    Cultivate employee ca reer awarenes
Principles
1–6
  • Cultivate female core management
  • Female core management development training (55 participants) and
    use of mentor system
Y
Building a better working environment
  • Promote work–life balance
  • Introduction of Time Unit System for annual paid leave (initiated in April 2011)
Y
  • Promote diverse work styles (eco-work efforts)
    Homogenize support for employees on childcare leave
    Examine and execute measures for male participation
    on housework and childrearing
    Examine and create nur sing care support content
    Create a livelier wor kplace by executing pe rsonnel
    transfers based on the Work I Want To Do Survey,
    and expand recruitme nt system use
    Cultivate a corporate culture conducive to young
    employee development
•House-Husband/Baby Daddy Photo Contest (Entries: 81) / Increased
awareness through in-house publication
  • Introduction of leave system for when spouse is posted overseas
    (initiated in April 2011)
  • Create a structure in which ambitious employees can take up challenges
  • Work I Want To Do Survey (Response rate: 94%/no. of interviewees: 363)
Y
  • In-House Awareness Survey (Survey response rate: 95.5%)
  • Expanded use of In-House Recruitment System (Recruiting cases: 13 /
    Number of transfers: 82)
Enhancing health and safety in the
workplace
  • Strengthen production base risk avoidance and hea lth and safety
    management structures
  • Implementation of management of health and safety of overseas
    workers (137 workers)
Y
  • Strengthen production base risk avoidance and
    health and safety mana gement structures
    Treatment of persons sent to work on Fukushima
    nuclear power plant re lated issues
  • Conducted safety analyses at overseas production bases (2 plants)
  • Promoted risk assessment at domestic manufacturing sites (14 plants)
Workplace operations that respect
human rights
  • Improve human rights awar eness training
  • Increased training activity at offi ces and affi liates
Y
  • Make training more active and examine ways to
    make it more responsive to globalization

Respect and value the global environment

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Please see "Environmental Management Targets and Results" Principles
7–9

Respect and value our shareholders and investors

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Expanding dialog with shareholders
and investors
  • Strengthen IR with overseas institutiona l investors and with individua l
    investors
  • Held shareholder meetings for individual investors at exchanges and
    other venues (7 times)
Y
  • Planning and execution of IR measures geared
    toward specific shareholders and inve stors
  • Factory tours for individual shareholders (Kawasaki Factory, Suzuka
    Factory: 180 visitors)
  • Executed overseas IR (US, Asia)

Respect and value interaction with society

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Protecting the natural environment
  • Promote natural environment preservation activities ma tching local
    needs
  • Promoted natural environment preservation activities a total of 22 times
    at the following locations: Wasuicho, Kumamoto Prefecture (woodland
    restoration), Uenohara, Yamanashi Prefecture (fi eld restoration),
    Azumino, Nagano Prefecture (forest preservation); 1,248 employees and
    their families participated
Y
  • Expand nature conservation efforts in areas
    around offi ces
Principle 8
  • Ken Noguchi gave an “Environmental School” talk to 30 local elementary
    school children at the Kumamoto woodland restoration site
Supporting youth development
  • Expand efforts to stop young people from drifting awa y from the
    sciences
  • Conducted science seminars for teachers in Hino, Tokyo. Conducted
    science seminars for students at the Suzuka Factory, Mie Factory
    and elsewhere
PA
  • Build structure for expand ing science seminars

Respect, value and conform with all applicable laws and regulations

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Ensure thorough global compliance
  • Develop global compliance at our overseas bases
  • Developed Compliance Program and Corporate Ethics Helpline System
    at overseas locations (Europe, US, China, Asia) and implemented them
    thoroughly (12 countries, 39 companies)
Y
  • Complete and develop Compliance Program
    (Global Version)
    Thorough penetration of global compliance through
    compliance training
Principles
1–6
Principle
10
  • Execute compliance education
  • Conducted Director Compliance Training (27 participants), Compliance
    Training By Level (935 participants), Overseas Subsidiary Compliance
    Training (388 participants)
Y
Thorough risk management
  • Promote activities for the prevention of patent infringements against
    third parties (other comp anies)
  • Explained our efforts and conducted intellectual property education (16
    courses) at meetings for intellectual property coordinators (held in 11 districts)
Y
  • Promote activities for the prevention of patent
    infringements against third pa rties (other companies)
    Improve intellectual prop erty structures at
    overseas sites
    Thorough information security
    Revision of major disaster preparedness
  • Upgrade the intellectual a sset management system a t overseas R&D
    facilities
  • Revision of Chinese Employee Invention Rules (established in FY2011)
    and conducted training of China intellectual property staff
PA
  • Strengthen information security
  • Strengthen auditing and supervision functions to consolidate and
    upgrade measures at all overseas bases (30 companies)
Y

Corporate governance

Initiative Theme Fiscal 2010 Targets Major Results of Activities
in Fiscal 2010
Assess-
ment
Fiscal 2011 Targets Contrast
with GC10
Principle
Strengthen corporate governance 
  • Respond to management structure reforms
  • Revised various systems concerning corporate governance
Y
  • Strengthen governance in conjunction with
    management structure reforms
  • Clarified values, envisioned, emphasized, and developed them
    concerning stakeholders
Y

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