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News Release

October 3, 2011 Fuji Electric Co., Ltd.

Fuji Electric Establishes Sales and Marketing Subsidiary in Indonesia

Fuji Electric Co., Ltd., announces today that it has established a sales and marketing subsidiary in Indonesia, PT Fuji Electric Indonesia.


1. Purpose

Indonesia is the largest market in the Association of Southeast Asian Nations (ASEAN) and it generates robust domestic demand. Moreover, Indonesia is expected to undergo continuous economic growth. Therefore, Fuji Electric has positioned the Indonesian market as one of the most important areas for its overseas business strategies.

In the past, Fuji Electric has been exporting plant equipment such as steam and geothermal generators to Indonesia, and selling component products such as inverters and servo systems through Singapore-based Fuji Electric Asia Pacific Pte. Ltd. By establishing this sales and marketing subsidiary, Fuji Electric intends to bolster marketing activities tailored for the local market, promotes the Fuji Electric brand, and strengthens sales of a wide range of products and systems to various kinds of plant systems..

2. Main business activities
(1) Sales of general component products, including inverters, servo systems, uninterruptible power supply systems (UPSs), and electric distribution and control equipment
(2) Sales of industrial factory automation systems and other related systems
(3) Sales support to various kinds of plant systems involved in the production of civil infrastructure, including electrical power, traffic, and waterworks

3. Projected sales

Fiscal 2011 (second half only, forecast): US$4.5 million
Fiscal 2012 (plan): US$23.5 million


4.Overview of the newly established subsidiary
(1) Company name: PT Fuji Electric Indonesia (acronym: FEID)
(2) Address: WISMA KYOEI PRINCE, 17th Floor, JI. Jend. Sudirman Kav. 3-4, Jakarta 10220, Indonesia
(3) Telephone/FAX: (telephone) +62-21-572-4281/(FAX) +62-21-572-4283
(4) President: Teruo Yamamoto (concurrently, Chief Executive Officer of Fuji Electric Asia Pacific Pte. Ltd.)
(5) Capitalization: US$589,000 (99% invested by Fuji Electric Co., Ltd., and 1% by Fuji Electric Asia Pacific Pte. Ltd.)
(6) Date of establishment: August 15, 2011 (date when company registration was completed)
(7) Commencement of operations: October 3, 2011

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