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FY2010 CSR Activity Results

Respect and value our customers

Y = Target achieved; PA = Partially achieved; N = No progress

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Improve sales and service quality	Strengthening solution proposal activities	“Salesperson Revolution Seminar” for Solution Sales Training based on new customer development (No. of participants: 180)	Y	Customer Satisfaction Survey Sales awareness revolution and skill enhancement Boost service quality by shortening failure response time Strengthen the Call Center through operator training	−
Improve sales and service quality	Boost service quality by shortening failure response time	Improvement based on analysis of failure response data (9.5% improvement) and implementation of e-learning program for customer engineers (No. of participants: 307)	PA
Improve product quality	Realization of stable, even quality levels	Implementation of QC diagnostics at six important business sites	Y	Maintain a loss cost sales ra te of 0.3% or lower
Maintain product safety	Foster a climate conducive to product safety	Implementation of Product Safety Courses (5 courses, 93 participants) and cultivation of Safety Assessor® certiﬁ cation holders	Y	Foster a climate conducive to product safety

Respect and value all people

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Respect for diversity and career	Promote hiring of the physically challenged	Increase hiring of the newly graduated and mid-career physically challenged, and expand their career choices	Y	Hiring of the newly graduated and mid-career, expand career choices for physically challenged employees Nurture diversity awar eness and improve div ersity environment Cultivate female core management Cultivate employee ca reer awarenes	Principles 1–6
Respect for diversity and career	Cultivate female core management	Female core management development training (55 participants) and use of mentor system	Y
Building a better working environment	Promote work–life balance	Introduction of Time Unit System for annual paid leave (initiated in April 2011)	Y	Promote diverse work styles (eco-work efforts) Homogenize support for employees on childcare leave Examine and execute measures for male participation on housework and childrearing Examine and create nur sing care support content Create a livelier wor kplace by executing pe rsonnel transfers based on the Work I Want To Do Survey, and expand recruitme nt system use Cultivate a corporate culture conducive to young employee development
		•House-Husband/Baby Daddy Photo Contest (Entries: 81) / Increased awareness through in-house publication
		Introduction of leave system for when spouse is posted overseas (initiated in April 2011)
	Create a structure in which ambitious employees can take up challenges	Work I Want To Do Survey (Response rate: 94%/no. of interviewees: 363)	Y
		In-House Awareness Survey (Survey response rate: 95.5%)
		Expanded use of In-House Recruitment System (Recruiting cases: 13 / Number of transfers: 82)
Enhancing health and safety in the workplace	Strengthen production base risk avoidance and hea lth and safety management structures	Implementation of management of health and safety of overseas workers (137 workers)	Y	Strengthen production base risk avoidance and health and safety mana gement structures Treatment of persons sent to work on Fukushima nuclear power plant re lated issues
		Conducted safety analyses at overseas production bases (2 plants)
		Promoted risk assessment at domestic manufacturing sites (14 plants)
Workplace operations that respect human rights	Improve human rights awar eness training	Increased training activity at ofﬁ ces and afﬁ liates	Y	Make training more active and examine ways to make it more responsive to globalization

Respect and value the global environment

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Please see "Environmental Management Targets and Results"					Principles 7–9

Respect and value our shareholders and investors

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Expanding dialog with shareholders and investors	Strengthen IR with overseas institutiona l investors and with individua l investors	Held shareholder meetings for individual investors at exchanges and other venues (7 times)	Y	Planning and execution of IR measures geared toward speciﬁc shareholders and inve stors	−
		Factory tours for individual shareholders (Kawasaki Factory, Suzuka Factory: 180 visitors)
		Executed overseas IR (US, Asia)

Respect and value interaction with society

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Protecting the natural environment	Promote natural environment preservation activities ma tching local needs	Promoted natural environment preservation activities a total of 22 times at the following locations: Wasuicho, Kumamoto Prefecture (woodland restoration), Uenohara, Yamanashi Prefecture (ﬁ eld restoration), Azumino, Nagano Prefecture (forest preservation); 1,248 employees and their families participated	Y	Expand nature conservation efforts in areas around ofﬁ ces	Principle 8
Protecting the natural environment		Ken Noguchi gave an “Environmental School” talk to 30 local elementary school children at the Kumamoto woodland restoration site	Y	Expand nature conservation efforts in areas around ofﬁ ces	Principle 8
Supporting youth development	Expand efforts to stop young people from drifting awa y from the sciences	Conducted science seminars for teachers in Hino, Tokyo. Conducted science seminars for students at the Suzuka Factory, Mie Factory and elsewhere	PA	Build structure for expand ing science seminars	−

Respect, value and conform with all applicable laws and regulations

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Ensure thorough global compliance	Develop global compliance at our overseas bases	Developed Compliance Program and Corporate Ethics Helpline System at overseas locations (Europe, US, China, Asia) and implemented them thoroughly (12 countries, 39 companies)	Y	Complete and develop Compliance Program (Global Version) Thorough penetration of global compliance through compliance training	Principles 1–6 Principle 10
Ensure thorough global compliance	Execute compliance education	Conducted Director Compliance Training (27 participants), Compliance Training By Level (935 participants), Overseas Subsidiary Compliance Training (388 participants)	Y		Principles 1–6 Principle 10
Thorough risk management	Promote activities for the prevention of patent infringements against third parties (other comp anies)	Explained our efforts and conducted intellectual property education (16 courses) at meetings for intellectual property coordinators (held in 11 districts)	Y	Promote activities for the prevention of patent infringements against third pa rties (other companies) Improve intellectual prop erty structures at overseas sites Thorough information security Revision of major disaster preparedness	−
	Upgrade the intellectual a sset management system a t overseas R&D facilities	Revision of Chinese Employee Invention Rules (established in FY2011) and conducted training of China intellectual property staff	PA
	Strengthen information security	Strengthen auditing and supervision functions to consolidate and upgrade measures at all overseas bases (30 companies)	Y

Corporate governance

Initiative Theme	Fiscal 2010 Targets	Major Results of Activities in Fiscal 2010	Assess- ment	Fiscal 2011 Targets	Contrast with GC10 Principle
Strengthen corporate governance	Respond to management structure reforms	Revised various systems concerning corporate governance	Y	Strengthen governance in conjunction with management structure reforms	−
Strengthen corporate governance	Respond to management structure reforms	Clariﬁed values, envisioned, emphasized, and developed them concerning stakeholders	Y		−